JoJo Maman Bébé the maternity, baby and nursery multi-channel retailer, has opened a new store at its Newport head office.

The purpose-built, freestanding store will house the best selling pieces from the season's full price collections, as well as the ever popular factory shop offerings, which includes end of lines at vastly discounted prices.

JoJo's founder and MD, Laura Tenison said: "We have been inundated with requests for a boutique in South Wales and have been gazumped on several sites. As a result we are delighted to be able to offer our local customers the opportunity to view the current collection as well as giving them the chance to stock up on some bargains. The new store will be a pleasurable shopping experience where customers can appreciate the quality of our products before they buy."

The Newport store opening follows the recent completion of an additional warehouse at the head office which was required to cope with the company's continued expansion.

1:21pm Tuesday 6th May 2008

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